{"id":47071,"date":"2018-12-20T09:52:03","date_gmt":"2018-12-20T09:52:03","guid":{"rendered":"https:\/\/wecasa.fr\/mag\/les-francais-et-le-menage\/"},"modified":"2025-03-20T13:34:58","modified_gmt":"2025-03-20T13:34:58","slug":"les-francais-et-le-menage","status":"publish","type":"post","link":"https:\/\/www.wecasa.fr\/mag\/les-francais-et-le-menage\/","title":{"rendered":"Les Fran\u00e7ais et le m\u00e9nage"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><blockquote>\n<h2 data-usually-unique-id=\"321485788359949311465571\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">\u201cSeuls 6% des Fran\u00e7ais font appel \u00e0 une aide-m\u00e9nag\u00e8re, 56% y renoncent malgr\u00e9 leurs besoins\u201d<\/span><\/h2>\n<h3><span class=\"ace-all-bold-hthree\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\"><b>1\/ Des besoins tr\u00e8s forts\u2026 mais peu assouvis !<\/b><\/span><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1328 size-medium aligncenter\" src=\"https:\/\/wecasa.fr\/mag\/wp-content\/uploads\/2025\/10\/DonneesMenage-2-300x189-1.png\" alt=\"\" width=\"300\" height=\"189\" \/><\/p>\n<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">Seuls 6% ont recours \u00e0 une <a href=\"https:\/\/www.wecasa.fr\/femme-menage-domicile\/\" target=\"_blank\" rel=\"noopener noreferrer\">aide-m\u00e9nag\u00e8re<\/a><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6 h-lparen\">(et\u00a0<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">seulement 2% dans la cat\u00e9gorie des 25-34 ans !) !\u00a0<\/span><\/div>\n<div><\/div>\n<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">Parmi ces 6%, pr\u00e8s de la moiti\u00e9 sont des retrait\u00e9s.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">56% des Fran\u00e7ais renoncent \u00e0 faire appel \u00e0 une aide-m\u00e9nag\u00e8re, malgr\u00e9 des besoins exprim\u00e9s.<\/span><\/div>\n<div>\n<p>&nbsp;<\/p>\n<p>[xyz-ihs snippet=\u00a0\u00bbGraph1&Prime;]<\/p>\n<\/div>\n<h3><\/h3>\n<h3><span class=\"ace-all-bold-hthree\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\"><b>2\/ Qui a le plus besoin d\u2019une aide-m\u00e9nag\u00e8re ?<\/b><\/span><\/span><\/h3>\n<div><img decoding=\"async\" class=\"wp-image-1325 aligncenter\" src=\"https:\/\/wecasa.fr\/mag\/wp-content\/uploads\/2025\/10\/DonneesMenageenfant.png\" alt=\"\" width=\"636\" height=\"203\" \/><\/div>\n<div><\/div>\n<div><\/div>\n<ul class=\"listtype-bullet listindent1 list-bullet1\">\n<li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">Avec enfant : 30% des personnes avec enfants d\u00e9clarent ne pas avoir besoin de prestations de m\u00e9nage, contre 39% des personnes sans enfants.\u00a0<\/span><\/li>\n<li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">Tranche d\u2019\u00e2ge : 35-44 ans : seuls 28% de cette tranche d\u2019\u00e2ge d\u00e9clarent ne pas avoir besoin de prestations de m\u00e9nage, contre 36% pour l\u2019ensemble de la population.<\/span><\/li>\n<li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">EN IDF : 36% des Fran\u00e7ais disent ne pas avoir besoin de faire appel \u00e0 une femme de m\u00e9nage, contre 28% des personnes habitant en Ile de France.\u00a0<\/span><\/li>\n<\/ul>\n<div><\/div>\n<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">Le paradoxe ? Plus les besoins exprim\u00e9s sont forts, plus les freins le sont \u00e9galement !<\/span><\/div>\n<div><\/div>\n<h3><span class=\"ace-all-bold-hthree\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\"><b>3\/ Consommer du m\u00e9nage : de nombreux freins ressentis<\/b><\/span><\/span><\/h3>\n<div><\/div>\n<div><img decoding=\"async\" class=\"wp-image-1295 size-full aligncenter\" src=\"https:\/\/wecasa.fr\/mag\/wp-content\/uploads\/2025\/10\/DonneesMenagetop.png\" alt=\"\" width=\"697\" height=\"117\" \/><\/div>\n<div><\/div>\n<h4><\/h4>\n<h4><span class=\"ace-all-bold-hthree\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\"><b>A.<\/b><\/span><b><\/b><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6 h-ldquo\"><b>\u201cLe\u00a0<\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6 \"><b>m\u00e9nage, c\u2019est trop cher\u201d<\/b><\/span><\/span><\/h4>\n<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">Le premier frein, le prix : 41% des Fran\u00e7ais trouvent que c\u2019est trop couteux. Et pas seulement les jeunes ! Ce frein est majoritaire chez les 35-44 ans qui sont 52% \u00e0 trouver le co\u00fbt du m\u00e9nage trop cher. Il est aussi tr\u00e8s perceptible pour les personnes avec enfants<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6 h-lparen\">(49%<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">\u00e0 trouver le co\u00fbt du m\u00e9nage trop \u00e9lev\u00e9).\u00a0<\/span><\/div>\n<div>[xyz-ihs snippet=\u00a0\u00bbgraph2&Prime;]<\/div>\n<div><\/div>\n<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3z66zqz80zorz69zz68zz68zz83zz65zogt9z73z2z74zrz122znz72zi5mwaz66zz75zz75z\">\u2192 malgr\u00e9 le cr\u00e9dit d\u2019impot\u2026 \u00e9cart entre la perception du prix et la r\u00e9alit\u00e9 ?\u00a0<\/span><\/div>\n<div><\/div>\n<h4><span class=\"ace-all-bold-hthree\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\"><b>B.<\/b><\/span><b><\/b><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6 h-ldquo\"><b>\u201cLe\u00a0<\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\"><b>m\u00e9nage, ce n\u2019est pas pour mes besoins ponctuels\u201d<\/b><\/span><\/span><\/h4>\n<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">C\u2019est le deuxi\u00e8me frein : 13% des Fran\u00e7ais renoncent \u00e0 prendre un homme ou une femme de m\u00e9nage car ils n\u2019ont que des besoins ponctuels. La prestation de m\u00e9nage est encore per\u00e7u comme un engagement sur la dur\u00e9e, qui ne vaut que si on a des besoins r\u00e9guliers.\u00a0<\/span><\/div>\n<div><\/div>\n<h4><span class=\"ace-all-bold-hthree\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\"><b>C.<\/b><\/span><b><\/b><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6 h-ldquo\"><b>\u201cJe\u00a0<\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\"><b>n\u2019ai pas suffisamment confiance !\u201d<\/b><\/span><\/span><\/h4>\n<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">C\u2019est le troisi\u00e8me frein : 11% des Fran\u00e7ais renoncent \u00e0 prendre un homme ou une femme de m\u00e9nage car ils disent ne pas avoir suffisamment confiance. C\u2019est particuli\u00e8rement vrai chez deux cat\u00e9gories de r\u00e9pondants :<\/span><\/div>\n<ul class=\"listtype-bullet listindent1 list-bullet1\">\n<li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">les 35-44 ans : 18%\u00a0<\/span><\/li>\n<li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">Les femmes : 14% citent le manque de confiance<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6 h-lparen\">(versus<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z9pqsz69zfyuz84zl1z81zz86zz76zz86z1lz69zfoyrz69zz81zo0z122zz65zxz75z6\">8% des hommes !)<\/span><\/li>\n<\/ul>\n<div>[xyz-ihs snippet=\u00a0\u00bbgraph3&Prime;]<\/div>\n<div><\/div>\n<div><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Le sondage YouGov France pour Wecasa r\u00e9v\u00e8le des besoins r\u00e9els exprim\u00e9s par les fran\u00e7ais mais malgr\u00e9 tout peu assouvis.\u00a0<\/span><\/div>\n<div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovuw75z81zz74zqmc6bz76zcz72zz78zbc9z74zhwz85zz72zv2tz80zmrz83zz69z\">\u00a0<\/span><\/div>\n<div><strong><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovuw75z81zz74zqmc6bz76zcz72zz78zbc9z74zhwz85zz72zv2tz80zmrz83zz69z\">La r\u00e9ponse apport\u00e9e par <a href=\"https:\/\/www.wecasa.fr\/femme-menage-domicile\/articles\/hommes-femmes-menage-wecasa\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wecasa<\/a> :\u00a0<\/span><\/strong><\/div>\n<div><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovuw75z81zz74zqmc6bz76zcz72zz78zbc9z74zhwz85zz72zv2tz80zmrz83zz69z\">Le co\u00fbt per\u00e7u du m\u00e9nage semble trop \u00e9lev\u00e9. Malgr\u00e9 le cr\u00e9dit d\u2019imp\u00f4t, il existe un \u00e9cart entre la perception du prix et la r\u00e9alit\u00e9. Le m\u00e9nage b\u00e9n\u00e9ficie d\u2019aides fiscales \u00e0 hauteur de 50%. \u00a0Ainsi, chez Wecasa, le m\u00e9nage ne co\u00fbte donc que 26,90\u20ac \/ heure, soit 13,45\u20ac \/ h apr\u00e8s cr\u00e9dit d\u2019imp\u00f4t.\u00a0<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovuw75z81zz74zqmc6bz76zcz72zz78zbc9z74zhwz85zz72zv2tz80zmrz83zz69z\">\u00a0<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovuw75z81zz74zqmc6bz76zcz72zz78zbc9z74zhwz85zz72zv2tz80zmrz83zz69z\">Afin de r\u00e9pondre aux besoins ponctuels de m\u00e9nage comme un \u00e9tat des lieux ou encore un m\u00e9nage Airbnb, Wecasa propose une offre flexible, sur mesure et sans engagement de dur\u00e9e.\u00a0<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovuw75z81zz74zqmc6bz76zcz72zz78zbc9z74zhwz85zz72zv2tz80zmrz83zz69z\">\u00a0<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovuw75z81zz74zqmc6bz76zcz72zz78zbc9z74zhwz85zz72zv2tz80zmrz83zz69z\">Le manque de confiance constitue le troisi\u00e8me frein d\u00e9clar\u00e9. Pour r\u00e9pondre \u00e0 cette probl\u00e9matique, les partenaires Wecasa sont rigoureusement s\u00e9lectionn\u00e9s par les \u00e9quipes, qui v\u00e9rifient leur identit\u00e9 mais aussi leurs r\u00e9f\u00e9rences. A l\u2019issue de chaque prestation, les clients notent les hommes et femmes de m\u00e9nage Wecasa, vous garantissant un service de confiance et de qualit\u00e9.<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovuw75z81zz74zqmc6bz76zcz72zz78zbc9z74zhwz85zz72zv2tz80zmrz83zz69z\">Enfin, toutes les prestations de m\u00e9nage r\u00e9serv\u00e9es sur la plate-forme sont assur\u00e9es.\u00a0<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovuw75z81zz74zqmc6bz76zcz72zz78zbc9z74zhwz85zz72zv2tz80zmrz83zz69z\">\u00a0<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovuw75z81zz74zqmc6bz76zcz72zz78zbc9z74zhwz85zz72zv2tz80zmrz83zz69z\">L\u2019enqu\u00eate a \u00e9t\u00e9 r\u00e9alis\u00e9e sur 1005 personnes repr\u00e9sentatives de la population nationale fran\u00e7aise \u00e2g\u00e9e de 18 ans et plus. Le sondage a \u00e9t\u00e9 effectu\u00e9 en ligne, sur le panel propri\u00e9taire YouGov France du 4 au 5 d\u00e9cembre 2018.<\/span><\/div>\n<\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u201cSeuls 6% des Fran\u00e7ais font appel \u00e0 une aide-m\u00e9nag\u00e8re, 56% y renoncent malgr\u00e9 leurs besoins\u201d 1\/ Des besoins tr\u00e8s forts\u2026 mais peu assouvis ! Seuls 6% ont recours \u00e0 une aide-m\u00e9nag\u00e8re(et\u00a0seulement 2% dans la cat\u00e9gorie des 25-34 ans !) !\u00a0 Parmi ces 6%, pr\u00e8s de la moiti\u00e9 sont des retrait\u00e9s.\u00a0 56% des Fran\u00e7ais renoncent \u00e0 [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":47076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[830,801],"tags":[831],"class_list":["post-47071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charge-mentale","category-menage","tag-tag-top-sous-categorie-charge-mentale"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.wecasa.fr\/mag\/wp-json\/wp\/v2\/posts\/47071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wecasa.fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wecasa.fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wecasa.fr\/mag\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wecasa.fr\/mag\/wp-json\/wp\/v2\/comments?post=47071"}],"version-history":[{"count":0,"href":"https:\/\/www.wecasa.fr\/mag\/wp-json\/wp\/v2\/posts\/47071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wecasa.fr\/mag\/wp-json\/wp\/v2\/media\/47076"}],"wp:attachment":[{"href":"https:\/\/www.wecasa.fr\/mag\/wp-json\/wp\/v2\/media?parent=47071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wecasa.fr\/mag\/wp-json\/wp\/v2\/categories?post=47071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wecasa.fr\/mag\/wp-json\/wp\/v2\/tags?post=47071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}